How can your agency sell GEO without empty promises?

You sell work on your client's pages, and on what is written about them elsewhere, so that AI engines such as ChatGPT, Gemini and Google AI Overviews find something on their site to cite when their customers ask. The full definition of the work is in what is GEO? Optimising for AI answers.

It extends work your agency already knows. Google says in its guide to generative AI features that optimising for them is still SEO, and asks anyone considering third-party "AEO" or "GEO" advice or services to review its guidance on evaluating SEO advice. An agency selling this service is judged by the same standard as any agency.

Business owners ask for it in different words: «وكالة تسويق بالذكاء الاصطناعي» ("an AI marketing agency") or «شركة تسويق بالذكاء الاصطناعي» ("an AI marketing company"). Behind both phrases is one question you will hear from your client in the meeting: "does ChatGPT mention us when someone asks about us?"

This guide shows your agency how to build the service, price it and report it. What Tasadr (تصدَّر) offers agencies is in measure your clients' sites in AI answers, one by one, and what your client asks before choosing who to work with is in who is best to analyse your site in AI answers in Saudi Arabia?

Four steps the client can see for themselves, so they are not buying a promise but work whose result they can read:

1. Measurement before the work. Choose with your client the questions their customers ask before buying, in their words and their market's dialect, and record in each engine who is cited, who is mentioned without a link and who is absent. That is the baseline everything afterwards is counted from.
2. Edits on the site and off it. A paragraph that answers the question in its first line, FAQs in customers' words, and structured data that matches the text; then the client's listings in the directories the answers cite. The detail is in how do you write a paragraph AI engines will quote? and how do AI engines learn about you beyond your own site?
3. A check that the work went live. Before you credit any result to your work, confirm the edit is actually published on the page, so you neither take credit for an improvement that came first nor take blame for an edit that never went out.
4. The monthly report. What changed in the answers, with the excerpt and its date, who moved up and who slipped, and the next task. Its shape is in the report section below.

By what drives the effort, not by what you promise. The effort follows four things you know before you write the proposal:

• The number of questions: twenty questions for one market are not a hundred for three.
• Markets and dialects: each country has its own questions, competitors and dialect, and measuring Riyadh does not describe Dubai. The detail is in how do you lead AI answers in more than one Arab country?
• The pages you edit: whether your agency writes them or the client's team does, and who holds publishing rights on their site.
• The engines: measuring one engine or two is not measuring eight, and each engine has its own sources.

Never promise a guaranteed place in an answer, a ranking or a date. Google's page on hiring an SEO says no one can guarantee a #1 ranking on Google, and warns against anyone who claims to guarantee rankings or alleges a "special relationship" with Google.

Bing's guidelines say that GEO does not guarantee grounding or citations in AI experiences. And Google's guide to generative AI features warns against third-party products that promise ranking success or claim to use "internal" Google metrics, saying none of them has access to its internal ranking or AI systems.

Mostly a directory of agencies, not an agency's own site. When we asked Perplexity and Claude 99 questions about marketing, design and advertising agencies in Saudi Arabia, the UAE, Kuwait and Egypt, between 11 and 13 October 2026, one directory of agencies and business service providers was cited on 59 of them.

An agency's own site was the most cited only in the UAE, where one agency's site was cited on 11 of 17 questions. In Saudi Arabia, Kuwait and Egypt, the same directory came ahead of every agency's site.

So an agency selling this service needs it for itself first: a page on its own site that answers "best agency" in its city with its services, past work and way of working, and a correct listing in the directories the answers cite. Your next client may ask an engine about you before signing.

These figures come from a few days in October 2026, so read them as a picture of that month, not a fixed rule. We do not name the cited sites; we describe what kind of site each is.

A report that answers five questions in this order: where the site stands, what changed since last month, who got there first, why, and what to do now, with the excerpt of the answer and its date under every figure.

Here is the outline of the sample report we published for a clinic group in Riyadh and Jeddah, names hidden, for which we measured 8 questions on 7 October 2026. It works as an outline for your client's report:

• The executive summary, in a few lines: in the sample report, the group's site was cited on 3 of 8 questions, in 8 of the 61 answers the engines wrote.
• The questions one by one, with the result in each engine: cited, mentioned without a link, absent or no answer.
• Who took their place: the sites cited instead of them, by type, such as an appointment-booking platform, a doctors' directory or a private hospital.
• Questions others lead that they do not track, which are where next month's work starts.
• The next step: one task first, on a specific page, and why it comes first.

With their own questions, before any price. Write ten questions their customers ask together with them, measure them before the meeting, and show them who leads those questions today and why. What they see with their own eyes convinces them more than any slide about the future of search.

Tasadr is a platform, not an agency: it does not do the work for you or sell it to your clients. It measures each client's questions in their market and dialect, explains why a competitor got there first, prepares on-page fixes for your client's page ready to publish, checks the implementation and measures the impact. You will find the plan that fits your number of clients in what Tasadr offers agencies.

Six mistakes that make a client doubt the whole service, and some of them hurt their site as well:

• Selling without a baseline, so neither you nor your client knows what the work added.
• A report without evidence: a number, or screenshots of answers with no date, so the client cannot check.
• Promising a date, when nobody knows when an engine will rebuild its answer.
• Stuffing pages with keywords: the GEO research paper found keyword stuffing did not help in its experiments, and Bing's guidelines list it among the practices that reduce a page's eligibility.
• A page for every phrasing of a question: Google says creating separate content for every variation people search, primarily to manipulate its rankings or AI-generated answers, violates its scaled content abuse policy.
• Paid links and artificial promotion: Bing's guidelines count link buying and schemes that simulate popularity as violations that can lead to removal from its index.

We do not quote agency fees, because we found no dated public source for them. The figures on directories and agencies come from 99 questions in four countries on two engines in October 2026, and what we report from Google and Bing is as we read it on 17 October 2026; if any of it changes, we correct it with a date.

What we can do is measure each client's questions for your agency regularly, show you who was cited instead and why, and leave what you sell, and how, to you.