How much does GEO cost? Prices, and what drives them

Optimising for AI answers (GEO) means getting ChatGPT, Gemini or Google to pick your site as a source when it writes the answer to your customer's question. The work that gets you there has three parts, each with its own cost, and offers differ because each one bundles a different mix of them:

• Measurement: where your site stands in the engines' answers today, question by question, and who is cited instead of you. Without it you do not know where to start, or whether what you paid for worked.
• Diagnosis: why the competitor leads the answer, what their page has that yours lacks, and what to change first.
• Execution: writing or editing pages, adding FAQs and structured data (schema), and opening the site to crawlers.

Tasadr is a platform, not an agency, and its prices are fixed in US dollars, the same for every country, with no per-question fees. You start with a free trial, then choose a plan by the number of questions, sites and engines you need:

• The free trial: 7 days with no credit card, for 1 site and 10 questions on ChatGPT and Gemini, with two measurements and one competitor analysis.
• Starter, $49 a month: 1 site, 20 questions and 3 engines (ChatGPT, Gemini and Perplexity), updated daily.
• Pro, $99 a month: 3 sites, 60 questions and 5 engines, adding Google AI Overviews and Google AI Mode, updated daily. Advanced, $199 a month: 5 sites and 150 questions on the same 5 engines.
• Business, by quote: up to 8 engines chosen per client, updated daily, sites and questions set to your team's needs, and a 60-minute setup session with the Tasadr team.

We do not publish an average of agency prices here: we have no verifiable source for such a figure, and the offers do not buy the same thing. But the price moves with six things, and you can ask every agency about each of them before you compare.

It depends on who does the work on your side: with a writer or a developer, a measurement platform that tells you what to change is enough; without one, you need an agency to do the work, with an independent measurement that tells you whether it paid off. If you are an agency, there is Tasadr for agencies.

How to choose between a platform, an agency and a consultant, and how to check them before you sign, is in GEO agency or consultant: choosing in Saudi Arabia; the criteria for choosing a measurement tool itself are in how to choose a GEO tool.

Put the offers side by side and ask each provider for a written answer to these seven questions. Whatever an offer leaves unclear, ask about before you sign:

• Is the price fixed and written, or is something charged per question or per request?
• How many questions does it cover, in which language and dialect, and for which country?
• Which engines does it cover: ChatGPT and Gemini alone, or Google AI Overviews, AI Mode, Perplexity, Copilot, Claude and Grok as well?
• Do you read the answer's excerpt as evidence for every verdict, or a number on its own?
• Does it include writing and editing pages, or measurement only?
• How does it prove the work's impact: does it check that an edit is live on the page before crediting it with any result?
• Can you try it before you commit, and can you cancel when you want?

A readiness check reads your page; measuring the answers reads what the engines wrote. The first says whether your page is written and open in a way that may help an engine; the second says whether ChatGPT, Gemini and Google actually cited your site on your customers' questions, and whom they cited instead. So the price of one cannot be compared with the price of the other.

A serious check is short. Google says its generative AI features require only an indexed page eligible to show with a snippet, with no special file or markup, so what gets checked is crawler access, indexing and the clarity of your text. A score from a checking tool does not say whether the engine chose you or whom it chose instead; only measuring the answers themselves does.

Start from the questions, not the plan. Write down the questions your customers ask before they buy, in their words and dialect, for each service and each market, then pick the plan whose balance holds them. How to write them is in how to choose the questions you measure.

An illustrative example: a dental clinic in Riyadh offers 4 services, and each service has 5 questions its patients type. That makes 20 questions for one website. That count fits within the Starter plan's balance.

If you are a growing company with more than a single website, or an agency starting with three clients, Pro tracks 3 sites and 60 questions. Advanced tracks 5 sites and 150 questions. Business is for a group with many branches or brands, or an agency with more clients, and sets its sites and questions to your team's needs.

Some of the cost is not written in the offer, and you find it months later. Here are five:

• Fees per question or per request: they turn the bill into a surprise every time you add a question or measure again.
• A market that is not yours: a tool that asks in English, or about another market, gives you an accurate number about customers who are not yours.
• A report without evidence: a number whose underlying answer you cannot open, so you cannot tell whether anything really changed.
• Work with no measurement before it: if the starting point was never measured, nobody can prove later what the work added.
• Your team's time: checking ten questions by hand on 8 engines means reading 80 answers every time, and recording them with their dates.

Three guides complete the cost picture, on choosing a tool, choosing a company, and ChatGPT ads against being cited, then two pages to compare on before you pay:

• The criteria for comparing any tool, and how to test one before you pay: what is the best tool to analyse your place in AI answers?
• What to ask any company or consultant before you sign: who should analyse your site in AI answers in Saudi Arabia?
• The difference between paying for a ChatGPT ad and being cited, and which you need: ChatGPT ads or being cited: what is the difference?
• What each plan includes, and what it costs: Tasadr pricing in US dollars, and how to choose your plan.
• How to compare yourself with your competitors question by question: the competitor comparison page.

A guaranteed place in the answer. Nobody sells a spot among the sources ChatGPT, Gemini or Google AI Overviews cite today, and the engine picks its sources afresh every time. Whoever guarantees you a citation for a fee is promising something they do not control.

What money buys is an honest measurement of where you stand today, a diagnosis of what your competitor has over you, pages clearer than theirs, and then a measurement that says whether anything changed. How we arrive at the Tasadr score out of 100 is explained in how we measure the Tasadr score, and who is ahead of you on each question is what the competitor comparison page shows.

Nor does money buy a date for the result, because each engine rebuilds its answers at intervals it does not announce. What decides the speed, and how to work out the return, is in how to measure the success of optimising for AI answers.