How do you choose the questions you measure on?

The Tasadr team · 22 September 2026 · 14 min read

Start from the questions your customer types before buying, in their words, their dialect and their city, not from generic keywords. Five precise buying questions tell you more about your site than fifty informational ones. And Search Console is the closest source of real questions that already reached you.

Why is the question the unit, and not the keyword?
The question is the full sentence your customer types when they want a decision. The keyword is a fragment of it, and an AI engine does not answer fragments: it answers a sentence carrying an intent, a condition and a place.
The difference is practical. A keyword such as flowers Riyadh has no answer you can judge: an answer about what? A sentence such as which florist delivers the same day in Riyadh has an answer you can read, names you can count and sources you can open. So everything here is built on the question: measurement runs per question, the score is assembled from them, and a rival is listed under the question it was cited on.
It is also why plans are sold by number of questions: every question is real work repeated on every engine on every cycle. Choosing questions is not a setup step you click past. It is the decision that sets the value of everything after it, and the first decision in optimising for AI answers (GEO).
What is the difference between a buying question and an informational one?
A buying question precedes a decision to pay: it names a service, usually a city or a district, and usually a condition such as a price, a time slot or delivery. An informational question asks for understanding: what the difference between two things is, how to do something, what a term means. Each sector has its own conditions: a property buyer, for example, asks about the district, the price, the size and the distance to the metro, as set out in how a real-estate project leads AI answers.
Start with the buying ones. Your question budget is finite, and a buying question is the one that turns into a customer when your site is cited on it. Informational questions deserve a place afterwards: they build the engine's familiarity with you, and they are often easier to win.
- Buying: which florist delivers the same day in Riyadh. The answer names shops, and you are one of them or you are not.
- Informational: how long do cut flowers last. The answer states a fact, and may cite whoever explained it best.
- How to split them: on the free plan, make 4 of your 5 questions buying questions and 1 informational, then widen as your plan grows.
Add comparison and alternative questions
Between the two sits a third kind worth a place: comparisons and alternatives, such as the best provider in a named district, or an alternative to a well-known service. These are the questions whose answers gather names, and they are where a rival gets named instead of you, so measuring them shows you the competition as your customer sees it rather than as you do.
Write the question in your customer's words and dialect
Your customer does not write the way your brochure writes. They type a short sentence, in dialect, sometimes with a typo or a colloquial word. The engine understands it and answers it, and that answer is what we measure, so we ask in their phrasing rather than ours.
Dialect genuinely changes the answer. A customer in Riyadh, one in Jeddah and one in Kuwait each type different words for the same service, and the engine searches with what was typed. So each site gets one country and one dialect, set once, and both the suggestions and the measurement follow them.
- Write a full sentence as it would be typed on a phone, not a heading and not a tag.
- Include the city or district when the decision is local, and leave them out when you ship everywhere.
- Include the condition that matters: a price under a figure, an appointment today, evening hours, an accepted insurance.
- Keep the colloquial word if that is the word people actually use, instead of polishing it into formal Arabic.
- Do not put your own business name in the question. Anyone searching your name already knows you, and this measurement is about the customer who does not.
Every market gets its own set of questions
A market is a country, a dialect, a currency and a buying habit. Riyadh and Jeddah are one market in language and two in districts and rivals; Saudi Arabia and the UAE are two markets in currency, rivals and the way people ask. Mixing two into one set gives you a number that describes neither.
The right shape: one site per market, and one question set per site. Free and Starter hold one site, Pro holds 3 sites and Business holds 10 sites. The question balance is shared across all your sites, so spend it where the decision matters most.
If you are in one market and several cities, make the city a condition inside the question rather than a site of its own. Ten questions covering two cities beat twenty near-identical ones.
Where do the real questions come from? Search Console
Search Console is the record of the searches that actually reached your site from Google. Connect it and we suggest questions built on what people really typed rather than on what we assume. It is the most accurate place to start: your customers' own language, with dates attached.
The permission is read-only and you can withdraw it at any time. Without it everything still works: we suggest questions from your own pages, or you write them by hand.
When you read search data, look for the long, low-frequency sentences rather than the most frequent words. A sentence typed ten times a month with a clear condition in it is a real buying question; a word typed a thousand times is usually a generic label with no decision in it.
Two more free sources need no connection at all: the FAQ page on your site, if it was written from your actual phone calls, and the messages customers send you on WhatsApp or by email. The sentence a real customer writes to you is the truest phrasing you will find, and the closest to what the next one will type into an engine.
Write the question once, then leave it alone
Once a question is written, resist it. The urge to polish the wording every week looks like diligence and is really an erasure of history: an edited question is a new question, and its measurements start today.
Test the wording once before saving by reading it aloud and asking whether your customer would type that sentence. If you hesitate, make it shorter. Short, plain sentences survive changes in the engines better than polished ones do.
How many questions does each plan hold?
The question balance is what you hold at once across all your sites, and you can delete one and add another whenever you like.
- Free: 5 questions, 1 site, ChatGPT and Google AI Overviews, with a new analysis every month.
- Starter: 30 questions, 1 site, adding Gemini, with a new analysis every week.
- Pro: 100 questions, 3 sites, adding Perplexity and Google AI Mode, at the same weekly cadence.
- Business: 150 questions, 10 sites, all eight engines, with a new analysis every day.
How to spend the balance
Start with the smallest number that gives you a decision. Five buying questions are enough to learn whether you are inside or outside the answer in your market, thirty cover one or two services in a single city, and a hundred open up cities and services together.
A working rule: two buying questions and one comparison per service you sell, and at least one local question per city you operate in. The details and the figures are on pricing in Saudi riyal, and which engine each plan includes is on the eight engines we measure.
Ten questions for a Riyadh flower shop
Your customers type these in Arabic, on a phone, colloquialisms and all. They are rendered in English only so you can read them; in the product you enter the Arabic your customer writes.
- a florist that delivers the same day in Riyadh
- what is the best florist in Riyadh for fast delivery
- birthday bouquet under 300 riyals in Riyadh
- how much is a bouquet of damask roses in Riyadh
- flower delivery in Riyadh after 10 pm
- florist near Al Yasmin district
- graduation bouquet with balloons in Riyadh
- florist in Riyadh that delivers to hospitals
- corporate flower packages in Riyadh with a tax invoice
- florist in Riyadh that delivers during Eid
Why these ten?
Because every one of them is a purchase decision with a condition your page can answer in text: a time, a price, a district, an occasion, an invoice. And because nine of them name Riyadh, which is what makes the engine look for local pages instead of generic ones.
Note also that two are colloquial exactly as they are typed. Do not correct them: the measurement asks in the words your customer uses.
Ten questions for a Jeddah dental clinic
The same logic in another sector and another city, where the condition is usually an appointment, an insurance or a price, and the dialect is Hejazi rather than Najdi:
- how much does a dental cleaning cost in Jeddah
- best dental clinic in north Jeddah
- dental clinic open on Friday in Jeddah
- how much do clear aligners cost in Jeddah
- dental clinic in Jeddah that accepts medical insurance
- what is the best children's dentist in Jeddah
- same-day dental filling in Jeddah
- dental clinic near Al Shati district
- emergency dentist in Jeddah right now
- dental implants in Jeddah in instalments
What to do once the list is written
Measure before you change anything, then read who was cited instead of you on each question. In healthcare especially, directories and booking platforms take the front often. That is normal, and the reply to it is one page answering the narrow question with real figures and real hours.
For how to edit that page in detail, see how ChatGPT picks which businesses to recommend, and for Google's own surface, the guide to Google AI Overviews in Saudi Arabia. Every kind of patient question, with price, insurance and appointments, is covered in how a clinic leads AI answers.
Ten questions for a Dubai restaurant
The same logic in the UAE, where the question comes in Emirati dialect and the price in dirhams. As with the other lists, they are rendered in English so you can read them; in the product you enter the Arabic your customer writes:
- mandi restaurant in Dubai that delivers to your home
- what is the best Arabic restaurant in Dubai Marina
- family restaurant in Dubai under 100 dirhams a person
- breakfast place in Jumeirah that opens early in the morning
- grill restaurant near Burj Khalifa
- restaurant in Dubai that takes group bookings
- best seafood restaurant in Sharjah
- healthy restaurant in Dubai that delivers meals to the office
- restaurant open after midnight in Dubai
- restaurant in Dubai with outdoor seating for families
Why a separate list for Dubai?
Because Dubai is a different market from Riyadh and Jeddah: the currency is the dirham, not the riyal, the rivals are its own, and the question is typed in other words. If you sell in both Saudi Arabia and the UAE, measure each country as its own site with its own questions, as in "Every market gets its own set of questions" above, so one market's number never mixes with another's.
Notice too that every question names a place: Dubai itself, a district such as Dubai Marina or Jumeirah, a landmark such as Burj Khalifa, or a neighbouring city such as Sharjah. The local question is what makes the engine look for one restaurant's page rather than a general article about restaurants in the UAE.
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How do you prune and rotate your questions?
A question set is not a contract. Review it monthly or quarterly and drop whatever no longer serves a decision, but keep a fixed core: a question you change starts its history from zero, and without a core you will have no baseline to compare against in six months.
1. 1Keep a core of 3 to 5 questions you never touch. That core is your site's memory.
2. 2Drop the question nobody answers. If every engine records no answer month after month, it is not a market question.
3. 3Drop the question that never moves. Cited on every run for three months means you have won it, and its slot is worth more on a question you have not.
4. 4Rotate the seasonal ones. Ramadan, both Eids, National Day, White Friday and back-to-school questions come in a month before the season and leave after it. The calendar, with its dates, is in Gulf buying seasons.
5. 5Add what customers ask on the phone and on WhatsApp. The question your receptionist hears most often is the best new question you have.
How do you know the set is good?
When you can look at the list and say of every line: if I win this question, a customer reaches me. And when the questions are written in language your own staff can read and confirm that people really do ask that way.
And when the number starts moving, read it per question rather than per site alone: a single score hides that you won one question and lost another. What each run gives you is in how we measure AI answers.

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